Tuesday, 6 March 2012

Paper is alive and well ?

We have just been reading some market research info that is really interesting for paper folk :-

70% of survey respondents report that print is more personal than the internet.
56% say receiving mail is a 'real pleasure'.
Direct mail catalogues produce 22% of all website traffic.
Direct mail catalogues produce 37% of all e-commerce web sales revenue.

Spread the word - printed paper is doing a great job within the marketing mix.

Gerald Judd Sales - all the paper that's fit to print.